Coca-Cola today announced the launch of new Coca-Cola Y3000 Zero Sugar, a new limited-edition flavor and AI-powered experience from Coca-Cola Creations.
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Representing the third Coca-Cola Creation of the year, Coca-Cola Y3000 Zero Sugar is the first futuristic flavor co-created with human and artificial intelligence from Coca-Cola, celebrating an optimistic future through the connections we make. The drop also includes a new AI-powered experience that will give fans an unexpected and exciting perspective on what the year 3000 could look like.
The unique Creation unlocks a shared experience of Real Magic, offering fans a refreshing taste and a glimpse of what the future could look like through Coca-Cola’s new AI-powered experience. By scanning the Coca-Cola Y3000 can, fans will be taken to the Creations Hub where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.
To further bring the Y3000 experience to life, Coca-Cola will also launch a capsule collection in collaboration with AMBUSH, a genre-defying fashion brand founded by designer Yoon Ahn.
The limited-edition collection includes apparel and accessories inspired by the future and will be available this fall at AMBUSHDESIGN.com.
You can find Coca-Cola Y3000 Zero Sugar in select markets around the world, including the US and Canada, and follows the recent launch of Coca-Cola Ultimate Zero Sugar. A full-sugar version will be available in the US and Canada.
Image via Coca-Cola