Brach’s Launches New ELF Candy Lineup

Brach’s Launches New ELF Candy Lineup
Brach’s Launches New ELF Candy Lineup

Brach’s is teaming up with Warner Bros. Discovery Global Consumer Products for the introduction of new ELF Candy Canes, Swirly Twirly Gum Drops, and Candy Cane Forest Mellowcreme Candy.


Story continues below

Arriving just in time for ELF’s 20th Anniversary, here’s a closer look at the new ELF Candy lineup:

  • Brach’s x ELF Candy Canes: Share little moments of joy with new flavors inspired by the beloved film, including Buddy the Elf Maple Syrup, World’s Best Cup of Peppermint Hot Cocoa, and Cotton Candy Headed Ninny Muggins for a suggested price of $3.29.
  • Swirly Twirly Gum Drops: Bringing to life an iconic “landmark” during Buddy the Elf’s journey to New York City, experience new dual-color swirled jelly candies, featuring Icy Blue Raspberry, Merry Cherry and Sweet Sugarplum flavors for a suggested price of $1.49.
  • Candy Cane Forest Mellowcreme Candy: Sweet, creamy bites of Mellowcreme Candy, shaped to remind fans of their favorite ELF characters and symbols in new flavors and shapes, like Mr. Narwhal (Frosted Sugar Cookie), Leon the Snowman (Toasted Marshmallow), an ELF cap (Maple Syrup), and a Candy Cane (Peppermint) for a suggested price of $2.99.

Brach’s ELF candies, as well as its classic Peppermint Candy Canes and other seasonal treats, are available now for a limited time at retailers nationwide.

Image via Brach’s