In an effort to show just how serious they are about flavor, the makers of Hidden Valley Ranch are collaborating with the only brand they say is as serious about flavor as they are – Hidden Valley Ranch – for the creation of the most exclusive, flavor-serious ranch to date: Double Ranch. Featuring double the herbs, double the spices, double the flavor and double the bottles.
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For the creation of Double Ranch, Hidden Valley Ranch seamlessly fused two bottles together to form the letter X, a letter known to signal collabs and “drop” culture.
The release of Hidden Valley Ranch x Hidden Valley Ranch will launch nationwide on Saturday, November 18, 2023.
Hidden Valley Ranch is inviting Ranch lovers to purchase Double Ranch through a Snapchat lens beginning November 18 at 2 p.m. ET. To purchase the product via Snapchat, simply hold up the custom Snapchat lens to any “X” they come across and, when the app recognizes it, the Double Ranch bottle will appear on their screen with a convenient “Buy Now” feature for purchasing. Fans that do not have Snapchat can still head to hiddenvalley.com to try to get their hands on the exclusive drop. Lucky individuals who manage to secure one of the 222 available bottles will also receive a double ramekin for dipping and a reversible bucket hat for donning, all for $44 while supplies last.
The limited-edition drop will debut at ComplexCon on Saturday, November 18, where attendees will be among the first to learn about the collab and how to order.
Image via Hidden Valley Ranch