The Kraft Heinz Not Company today announced the nationwide debut of the brand’s first-ever plant-based Kraft Mac & Cheese in the US.
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Kraft Not Mac & Cheese represents the third innovation to launch in a year from The Kraft Heinz Company and TheNotCompany (NotCo), a joint venture which aims to create plant-based foods for all.
The new innovation offers fans the creamy and comforting experience they know and expect from classic Kraft Mac & Cheese, but without the dairy.
Available in Original and White Cheddar flavors, Kraft “NotMac&Cheese” will begin rolling out on shelves nationwide now through early 2024.
The Kraft Heinz Not Company’s current plant-based offerings include Kraft NotCheese Slices and NotMayo.
Image via Kraft Heinz