Burger King today announced the launch of the first-ever Million Dollar Whopper Contest starting Monday, February 5, 2024.
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As part of the contest, Burger King is inviting fans to submit their idea for the next great Whopper innovation for the chance to win a $1 million prize.
The flame-grilled Whopper currently offers more than 200,000 possible customized combinations, but if you’ve ever wanted to top the flavorful burger with savory sensations or sweet and sour showstoppers, then your moment to shine has officially arrived.
Here’s how you can enter The Million Dollar Whopper Contest:
- Burger King fans can visit BK.com/MDW or the BK App (no purchase necessary) to submit their Whopper creation now through March 17, using their free Royal Perks account.
- Each submission can include up to eight toppings.
- After submitting your entry, BK fans will receive an A.I.-generated image and original jingle inspired by their Whopper concept that can be shared across social platforms.
Later this year, three Whopper sandwich creations will be selected by the contest judges, and the three finalists representing the selected Whopper sandwich ideas will be invited to Burger King headquarters in Miami, where they will have the opportunity to refine their concepts before they appear on menus nationwide for a limited time later this year. Fans will then have a chance to try out the three final Whopper creations and vote on their favorite Million Dollar Whopper, with the finalist who receives the most votes taking home the $1 million prize.
Image via Burger King