In a flavorful fusion of sweet and spicy, Lay’s has introduced its newest innovation: Lay’s Sweet & Spicy Honey flavored potato chips, embracing the trending “Swicy” phenomenon. Partnering with reality TV couple Cameron and Lauren Speed-Hamilton, Lay’s aims to celebrate the delightful collision of contrasting flavors and love itself.
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Renowned for their endearing dynamic on television, Cameron and Lauren exemplify the essence of sweet and spicy in their relationship. As Lay’s ambassadors, they are sharing their own twist on the viral “Marry Me” meal trend, incorporating Lay’s Sweet & Spicy Honey chips into their favorite dishes.
To engage fans nationwide, Lay’s and the Hamiltons have initiated the #SwicyMarryMeMeal contest, inviting couples to share their own Swicy-inspired dishes on Instagram or TikTok for a chance to win $1,000 for a dream date night. Participants need to follow @Lays, like the launch post, and comment their special date night dish with the hashtags #SwicyMarryMeMeal and #Sweepstakes.
For those eager to replicate the duo’s culinary creation, Lay’s is offering step-by-step instructions for Lay’s Swicy Chicken Tenders on their Instagram account.
Lay’s Sweet & Spicy Honey flavored chips are now available for purchase at Snacks.com and various retailers nationwide in 7.75-oz bags for a suggested price of $4.79 or 2.625-oz bags for a suggested price of $2.49.
Image via Lay’s