Rita’s Italian Ice & Frozen Custard is teaming up with the iconic Sour Patch Kids brand to unveil a tantalizing new flavor during their annual Italian Ice giveaway event.
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Mark your calendars for Tuesday, March 19, 2024, as Rita’s invites fans nationwide to celebrate the advent of spring with a free 6-ounce serving of Rita’s Italian Ice in the flavor of their choosing. This year’s giveaway includes the opportunity to try Rita’s latest creation: Sour Patch Kids Watermelon Ice, inspired by the beloved sour-then-sweet candy.
Expectations are high, with Rita’s 550+ locations gearing up to distribute approximately 1 million cups of their classic Italian Ice throughout the celebratory event.
Sour Patch Kids Watermelon Ice isn’t just a fleeting indulgence. It will be available at Rita’s for a limited time starting March 19, promising a burst of tangy and tart watermelon flavor to Rita’s diverse menu. Fans can savor this unique flavor in various treats, including the Sour Patch Kids Watermelon Gelati and the Sour Patch Kids Watermelon Ice Blender, offering a cool and invigorating beverage option.
Rita’s signature Italian Ice, made fresh daily on-site, offers a rotating selection of over 75 flavors. Alongside their classic offerings, Rita’s menu boasts creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s Blenders, Milkshakes, and more.
Image via Rita’s