Lay’s, the iconic potato chip brand, has long delighted fans with innovative flavors that transport them to various destinations. This spring, Lay’s is bringing the taste of home to fans with its latest campaign: Lay’s Flavor That Hits Home.
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As part of this campaign, Lay’s is reintroducing four fan-favorite flavors, each inspired by different regions across America. These fan-favorite offerings include Lay’s Crispy Taco, Lay’s BLT Sandwich, Lay’s Fried Pickles with Ranch, and Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips. With just one bite, consumers can relive the flavors of their hometowns.
Available for a limited time, these regional potato chip offerings can be found in select areas:
- Lay’s Crispy Taco flavored chips, inspired by the West Coast, offer a tantalizing blend of ground beef, sour cream, cheese, lettuce, and tomato.
- Lay’s BLT Sandwich flavored chips pay homage to the Northeast and Atlantic regions, combining the savory tastes of smoky bacon and tomato.
- Lay’s Fried Pickles with Ranch flavored chips capture the essence of the South and Midwest with flavors of dill, fried batter, and ranch dressing.
- Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips provide a zesty citrus kick paired with cracked pepper, available nationwide.
Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips can be found nationwide while the other three varieties are available regionally in the areas that inspired their flavor. For those unable to find their preferred flavor in their region, Lay’s has made them available for purchase online at Snacks.com.
In addition to the nationwide rollout, Lay’s will host pop-up sampling events in Chicago, Tampa, and Los Angeles in April. These events will offer fans an immersive experience where they can sample all four flavors of the Flavor That Hits Home potato chips.
The Lay’s Flavor That Hits Home potato chip varieties are available for a limited time, with prices starting at $2.69 for a 2.5-oz bag and $4.99 for 7.75-8-oz sizes.
Image via Lay’s