Haribo unveils its latest confectionery creation: Unicorn-i-licious, a whimsical treat that promises to delight taste buds with its vibrant colors and irresistible flavors. This enchanting new addition to the Haribo lineup features a kaleidoscope of adorable unicorn shapes, each bursting with six unique flavors: Apple, Blue Raspberry, Berry Punch, Banana, and introducing two brand-new US flavors, Cotton Candy and Tangerine.
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Unicorn-i-licious marks Haribo’s debut into the realm of unicorn-themed gummis globally, exclusively tailored for the US market. Combining Haribo’s signature chewy texture with whimsical unicorn shapes, the experience is elevated as consumers indulge in the bouncy texture and juicy flavors. The introduction of Cotton Candy, a flavor never before featured in a US Haribo product, adds an extra layer of sweetness to Unicorn-i-licious, making it an irresistible treat.
Joining an illustrious portfolio of over 25 different Haribo gummi varieties in the US, including fan-favorite classics like Goldbears, Twin Snakes, Starmix, Happy Cola, and Happy Cherries, Unicorn-i-licious heralds a new era of gummi innovation. It marks the first new-to-market gummi release from Haribo in 2024 and is readily available nationwide at US retailers.
Unicorn-i-licious signals the beginning of an exciting journey for Haribo, promising fans a series of creative collaborations, sweet surprises, and delectable gummi releases throughout the year.
Image via Haribo