Reese’s is introducing a dazzling addition just in time for the much-anticipated Olympic and Paralympic Games in Paris 2024: Reese’s Medals. Representing the first-ever seasonal shape for summer, these golden treats are now available for a limited time only, marking The Hershey Company’s continued support for Team USA.
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In a spirited celebration of the newcomer, Reese’s Medals, Reese’s is launching the “Legend vs. Newcomer” campaign, teaming up with legendary U.S. Olympic and Paralympic gold medalists alongside hopefuls to engage fans in a delightful taste of friendly competition. Among the esteemed roster are renowned athletes such as:
Legends:
- U.S. Olympic gold medalist Alex Morgan (Soccer) – @alexmorgan13
- U.S. Paralympic gold medalist Jessica Long (Para Swimming) – @jessicatatianalong
Newcomers:
- U.S. Olympic hopeful Sophia Smith (Soccer) – @sophsssmith
- U.S. Paralympic hopeful Haven Shepherd (Para Swimming) – @havenfaithshepherd
As part of the “Legend vs. Newcomer” campaign, fans can anticipate engaging with @Reeses and the athletes’ Instagram accounts later this month, where they will be challenged to guess which athlete is behind some truly unexpected facts and stories. The campaign will be further amplified through video advertising, social media, and in-store displays, captivating audiences all the way up to the Paris Games.
Reese’s Medals are now available for a limited time in snack, standard, and king-size packages, nationwide. Joining the lineup are Hershey’s Kisses Milk Chocolates with patriotic foils and Ice Breakers Limited Edition Golden Pineapple Gum and Mints, encompassing The Hershey Company’s extensive array of products celebrating Team USA this summer.
Image via Reese’s