Kettle Brand is introducing its latest limited-edition creation new Gochujang Flavored Chips. As summer approaches, Kettle Brand delves into the diverse and flavorful world of the popular Korean condiment, offering a unique blend of sweetness and spiciness in every chip. This new flavor comes as a response to the growing interest among Gen Z and Millennials in sweet and spicy flavor combinations, as well as the increasing popularity of Korean cuisine in the US.
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To mark the launch, Kettle Brand has partnered with Chef Eric Choi, a renowned culinary expert. Inspired by the idea of using chips as a flavorful canvas for Gochujang, Chef Choi has created an exclusive dish featuring the new Kettle Brand chips at his acclaimed New York City restaurant, C as in Charlie. From April 13 to April 20, 2024, diners can savor Chef Eric’s Beef Tartare with Kettle Brand Gochujang Chips – a modern take on the classic dish, enhanced with an additional layer of flavor and satisfying crunch.
New Kettle Brand Gochujang Flavored Chips will be available for a limited time starting this spring for a suggested price of $5.2at retailers nationwide, with packaging reminiscent of the brick-red color of the condiment.
Image via Kettle Brand