In a celebration of indulgence and decadence, cracker brand RITZ is launching a new flavor: Buttery-er Flavored Crackers. With an infusion of even more buttery goodness, these crackers promise to redefine snacking for cracker lovers everywhere.
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To mark the occasion, RITZ is not holding back. Teaming up with acclaimed jewelry designer Greg Yüna, they’re introducing a truly extravagant prize: a 24-karat solid gold bar fashioned in the shape of a stick of butter, valued at $100,000. This lavish homage to the essence of buttery flavor is up for grabs for one lucky winner who embraces the ‘Live Buttery-er’ lifestyle.
The Buttery-er Crackers stay true to the rich, golden flavor that RITZ fans know and expect, enhancing the flaky crackers with an extra dose of decadence in every bite. Encouraging fans to embrace the spirit of ‘Living Buttery-er,’ RITZ invites them to add a touch of luxury to their everyday moments, whether it’s a dash of authenticity, a burst of vibrancy, a hint of bling, or a dose of swagger.
The limited-edition RITZ Buttery-er Crackers, priced at $4.29, will hit shelves nationwide on April 29, 2024. To participate in the promotion, fans can showcase their Buttery-er selves by creating a TikTok video using the Live Buttery-er TikTok effect created by RITZ brand starting May 1st at 12:00 a.m. ET until May 20th, 2024, at 11:59 p.m. ET. Alternatively, fans can enter via mail-in. One fortunate winner will secure the coveted butter-inspired 24-karat solid RITZ-branded gold bar, because RITZ brand is extra like that.
Image via RITZ