In a bold move to challenge the dominance of fast-food chains, Chili’s Grill & Bar is elevating its signature 3 For Me menu with the introduction of the new Big Smasher burger. This addition, alongside a new Crispy Chicken sandwich, signals the brand’s determination to provide good value and taste in the face of rising fast food prices.
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Recognizing the frustration among fans over the escalating costs of fast-food combo meals, Chili’s is taking action by enhancing its 3 For Me menu, starting at $10.99. The star of the show, the Big Smasher burger, boasts double the beef content of a Big Mac and promises flavors that will resonate with fast-food aficionados. Crafted with diced red onions, lettuce, pickles, Thousand Island dressing, American cheese, and a hefty hand-smashed patty nearly half a pound in weight, the Big Smasher is set to delight burger enthusiasts seeking quality and quantity.
Since its inception, Chili’s 3 For Me menu has set the standard for value in the dining industry. For $10.99, fans can indulge in bottomless non-alcoholic beverages, unlimited chips and salsa, and the signature Big Smasher with fries – a pricing structure that has remained unchanged since its debut in 2022. Adults can elevate their experience by adding a classic Chili’s margarita for $3.99.
In tandem with the menu expansion, Chili’s is rolling out a series of television and digital advertisements underscoring the superior value proposition of its 3 For Me menu compared to fast food counterparts. Furthermore, the restaurant chain is engaging with its customer base through a social media challenge, urging fans to share why Chili’s surpasses fast food options. Participants stand a chance to win a gift card covering the cost of a $10.99 3 For Me meal during their next visit.
The Big Smasher burger and Crispy Chicken sandwich are now available nationwide as part of Chili’s 3 For Me menu, starting April 29, 2024.
Image via Chili’s