Following a successful test at select locations in Tucson, Arizona last year, Taco Bell today announced the nationwide launch of its first-ever taco subscription service.
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The Taco Lover’s Pass is a digital taco subscription service available exclusively on the Taco Bell app that allows fans to redeem one of seven signature tacos a day for 30 consecutive days for $10 at participating US locations.
To take advantage of the offer, simply purchase the pass via the app. After buying the pass, a secret category will unlock on the app menu, allowing fans to choose a taco and redeem in-restaurant.
Tacos available as part of the subscription include the Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos and the Doritos Locos Tacos Supreme.
Image via Taco Bell