French’s has literally flipped the lid on its iconic mustard bottle for the introduction of a new line of thicker Creamy Mustard Spreads.
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At launch, Creamy Mustard Spreads debut in three extra spreadable fan-favorite flavors including Classic Yellow, Sweet Applewood and Honey Chipotle.
To celebrate the launch, French’s has teamed up with open-air food markets operator Smorgasburg to give mustard lovers a chance try the Creamy Yellow Mustard Spread flavor for free. On Sunday, May 1, 2022, French’s will collaborate with Paper Plate at Smorgasburg Prospect Park, NY and Picnic Sandwich in Los Angeles, CA to allow fans to sample the thick spread on favorite local fare.
Also at the event, Fans can sign up for a chance to score a limited-edition French’s Creamy Mustard Picnic Kit, while supplies last. For mustard lovers unable to stop by the in-person events, limited Creamy Mustard Spreads Picnic Kits are available at Frenchs.com.
Creamy Mustard Spreads can be found at retailers across the country starting at a suggested price of $2.99.
Image via French’s