Wheaties is celebrating its 100th anniversary by paying tribute to sports legend Michael Jordan, featuring him on the box for a historic 19th time. As part of the brand’s the ongoing year-long commemorative celebration, Wheaties ..
Wheaties is celebrating 100 years with the release of its new limited-edition Century Box Series, starting with “The Greatest,” Muhammad Ali. The limited-edition Muhammad Ali collectible box represents the first in a multi-part commemorative series, ..
Wheaties announced today that track and field star Tommie Smith will be honored with a limited-edition Wheaties box in April 2021. Tommie established his sports legacy at age 24 when he took home the gold ..
Serena Williams will be the next athlete to adorn the cover of Wheaties iconic orange box. With a total of 23 grand slam singles titles and 14 grand slam doubles titles, Williams has established herself ..
Professional golfer Jordan Spieth will be the next athlete to grace the cover of a Wheaties box, General Mills announced this week. Spieth became the second youngest player to earn the coveted green jacket in ..
Wheaties announced today that it will honor three remarkable athletes with exclusive box covers coming out this May. Janet Evans, Greg Louganis and Edwin Moses are the newest champions to be honored in the Wheaties ..
The next athlete featured on the iconic orange box of Wheaties will be Motocross and Supercross superstar Ryan Dungey, General Mills announced today. “Ryan has been an extremely valued member of Team Wheaties over the ..