It sounded like a good idea at the time, but the owner of a burger joint in North London had no idea his burger of the month would land him in legal trouble with actor Mark Wahlberg.
Ben Denner, the founder of the Lucky Chip, names his burgers after a movie star each month without any problems. But when word reached Mark Wahlberg that he was being honored with a burger, Denner received a letter from Wahlberg’s legal team demanding the restaurant stop using the actor’s name.
Denner was being accused of exploiting Wahlberg’s name to sell burgers.
Wahlberg of course is no stranger to the burger business. The 44-year-old actor co-owns the restaurant franchise Wahlburgers with his brothers Donnie and Paul.
Denner told the Evening Standard that they named the burger after Wahlberg because “I’m just a big fan, I think he’s a great dude. I’m a fan of a lot of his movies.”
When he first opened the letter, Denner thought it was just a joke, but reality soon set in and he acquiesced, renaming the burger Dirk Diggler.
“..if we were in America trying to compete with his brand, I could understand that, but we’re a small company and it’s quite fun and laidback,” Denner was quoted as saying.
The former burger known as the Mark Wahlberg featured a 35 day aged Long-horn beef patty, braised beef short rib, American Cheese, pickled coleslaw, Sriracha Kewpie mayo and spicy BBQ sauce.