Something bold is brewing at Starbucks and we’re not talking about the coffee. For the first time in the company’s history, the coffeehouse is planning to open a store in the birthplace of the espresso.
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The first Starbucks in Italy is set to open in Milan in early 2017 in partnership with Italian developer Percassi, the company announced over the weekend.
“Now we’re going to try, with great humility and respect, to share what we’ve been doing and what we’ve learned through our first retail presence in Italy. Our first store will be designed with painstaking detail and great respect for the Italian people and coffee culture,” said Starbucks CEO Howard Schultz says
According to the release, Starbucks plans to work with Percassi to develop retail stores in cities across the country.
“We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy, the country of coffee, and we are confident that Italian people are ready to live the Starbucks experience, as already occurs in many other markets,” said Antonio Percassi.