Popchips, the company that pioneered the popping process for potatoes is expanding their product line with the introduction of an entirely new product called Ridges.
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The company says Ridges were developed to appeal to consumers that love crunch in their chips.
“The texture of Ridges allows the boldness of our flavors to shine and delivers a big crunch you wouldn’t expect from a chip that is never deep fried. For the first time ever, there’s a big crunch, bold flavor ridged chip that tastes every bit as good as deep fried but with significantly less fat and calories,” popchips CEO, Dave Ritterbush said in a statement.
According to the company, popchips Ridges have 72 percent less fat and 55 percent less calories than the leading ridged potato chip brand. Ridges are also gluten-free, kosher, contain no artificial preservatives, no synthetic colors, no cholesterol and zero grams of trans fat.
Ridges are available in four new flavors, including Tangy Barbecue, Salted, Cheddar & Sour Cream, and Chili Cheese.
Original popchips come in nine varieties: sea salt, barbeque, crazy hot, sour cream & onion, sea salt & vinegar, sweet potato, cinnamon twist sweet potato and organic kettle corn.
Ridges will be available in both a single-serve bag and a share bag at select retailers nationwide.