Shark Tank – Victory Coffees Owner Cade Courtley Is A Real Bean Counter

Shark Tank – Victory Coffees Owner Cade Courtley Is A Real Bean Counter
Shark Tank – Victory Coffees Owner Cade Courtley Is A Real Bean Counter

Shark Tank kicks off 2017 with a new episode featuring former Navy SEAL Cade Courtley as he makes a pitch that he hopes will take his patriotic coffee business Victory Coffees nationwide.


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If Cade’s name rings a bell that’s probably because he was the host of Spike TV’s and Discovery Channel’s show Surviving Disaster. He’s also appeared as an expert panelist on numerous TV and news networks offering his insight and expertise on military operations, actions and related issues.

Courtley’s coffee business is based on a monthly subscription model where you can buy a coffee subscription and have his gourmet coffee delivered to your home or business for about a buck a day – based on a cup a day.

Victory Coffees offers a selection of organically grown/fairly traded international blends of coffees in three varieties:  whole bean, ground, and K cups. Want decaf? No problem, Victory Coffees has your back.

Here’s a closer look at the military-themed coffees available for your drinking pleasure at Victory Coffees:

Leatherneck – Dark Roast
Full-bodied and strong
Toasted, Dark Chocolate, Bold
100% Arabica Coffee

With an industry leading 12 grams of our Battleship Blend in every K-Cup for an Army of flavor!
Bold, buttery milk chocolate toasted nut taste with a hint of cinnamon (Unflavored)

Sailor – Medium Roast
Smooth and mellow, even during the roughest seas
Cocoa Butter, Maple, Smooth
100% Arabica Coffee

Trooper – Light Roast
Medium-bodied and bright flavor – always good to go
Buttery, Smooth, Clean
100% Arabica Coffee

Airman Decaf – Decaffeinated
Smooth and flavorful-for cloudless skies and a clear horizon
Walnut, Sweet, Smooth
100% Arabica Coffee

Admiral Espresso
Big & bold-outstanding under pressure
Pipe Tobacco, Cedar, Robust
100% Arabica Coffee

Feeding The Sharks

Shark Tank Victory Coffees
Shark Tank Victory Coffees

Cade faces five highly caffeinated Sharks: Mark Cuban, Daymond John, Robert Herjavec, Kevin O’Leary, Lori Greiner

The Ask

Cade Courtley swam into the tank seeking $250,000 for 20 percent of his company.

Did The Sharks Bite?

The Sharks sipped on the complementary coffee, but decided not to invest any of their their beans in Victory Coffees.

A Closer Look

Shark Tank airs Fridays at 9pm PT/ET on ABC.

Images – ABC/Disney