After a successful test pilot program at 140 select locations in New York, New Jersey and Chicago earlier this spring, starting today, White Castle is rolling out the new plant-based Impossible Slider nationwide in all its locations.
The Impossible Slider features a plant-based patty topped with smoked cheddar cheese, pickles, and onions and is served on a signature slider bun on its own for a suggested price of $1.99.
With today’s national launch, White Castle is touting itself as the “first nationwide fast-food chain to offer the Impossible Burger.”
For those not familiar with the Impossible Burger, it’s the award-winning burger from Impossible Foods that looks, handles, smells, cooks, and tastes like ground beef – but is made entirely from plants.
Developed by Impossible Foods, the Impossible Burger is produced without hormones, antibiotics, cholesterol or artificial flavors and requires less than a quarter of the water, less than 5 percent of the land and generates less than an eighth of the greenhouse gas emissions required to produce the “same quantity of ground beef from cows.”
Image – White Castle