Hardee’s is partnering America’s Catch to create and test a new Catfish Sandwich in four select Mississippi locations.
With a strong focus on quality and local flavors, the new Catfish Sandwich features a catfish filet coated in a cornmeal breading, reminiscent of fish fry days, Duke’s Tartar Sauce – another southern favorite – and lettuce on a plain bun.
The Catfish Sandwich will be available in four local Mississippi test locations – including Batesville, Olive Branch, Senatobia and Horn Lake, beginning March 20 through April 23, 2019. The sandwich carries a suggested price of $3.99, though prices and participation may vary by location.
A PR firm representing Hardee’s tells Chew Boom that the Catfish Sandwich has the potential to become Lent 2020 offering.
Notably, this is Hardee’s first partnership with a local vendor as the brand sets out to source more offerings directly from local communities.
America’s Catch is recognized for producing the cleanest-eating, grain-fed, catfish fillets on the market. The result is a more flavorful and higher-quality, premium fish. The Mississippi Delta-based company maintains over 600 catfish ponds that are painstakingly managed 24 hours a day, 7 days a week.
Image – Hardee’s