Wheaties is celebrating 100 years with the release of its new limited-edition Century Box Series, starting with “The Greatest,” Muhammad Ali.
The limited-edition Muhammad Ali collectible box represents the first in a multi-part commemorative series, launching throughout the brand’s centennial year and featuring “inspirational champions that span decades, sports, and unforgettable cultural moments.”
Each Century Box in the series will feature iconic athletes who have previously appeared on the Wheaties box and shaped sports culture.
Ali was chosen to kick off the series in honor of his six core principles of confidence, conviction, dedication, giving, spirituality, and respect.
You can find limited-edition Muhammad Ali Centennial Series Wheaties boxes at national grocery retailers nationwide starting this month.
Image – Wheaties