Following a successful limited release back in 2021, Pepsi today announced it is once again teaming up with the Peeps brand to offer PEPSI x PEEPS marshmallow flavored cola at retail for the first time ever.
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Back by popular demand, limited-edition PEPSI x PEEPS combines the signature taste of Pepsi cola with the classic sweet Peeps Marshmallow flavor consumers know and expect.
To celebrate the limited-time product launch and kick off the spring season, the PEPSI x PEEPS duo is leveraging Snapchat’s innovative augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive PEPSI x PEEPS merchandise. To participate, fans must purchase PEPSI x PEEPS products and scan the can or bottle with the co-branded AR Lens to unlock a secret code to find out instantly if they have won a prize. To access the Snapchat lens experience, find a PEPSI x PEEPS product in stores and head to the brands’ social channels.
PEPSI x PEEPS products are available for purchase nationwide in 7.5-oz mini-can multipacks and 20-oz. bottles.
Image via Pepsi