In response to Taco Bell’s lawsuit to cancel the “Taco Tuesday” trademark owned by Taco John’s since 1989, the smaller, rival chain today proclaimed “Every day is Taco Tuesday” and backed it up with a special Taco Tuesday deal where they’re offering 2 Tacos for $2 every day, all day, from Tuesday, May 16 through Wednesday, May 31, 2023 for the brand’s Bigger Bolder Rewards Members.
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As part of the special deal, Taco John’s rewards members can enjoy two Crispy or Softshell Tacos for two bucks exclusively through the Taco John’s mobile app every day during the promo period.
At Taco John’s, each crispy shell is cooked fresh in-house every day, then filled with its signature 100 percent American beef, mild sauce, fresh lettuce and cheddar cheese. Five classic ingredients. And when you crave all the flavor of a classic taco without the crunch, softshell tacos offer all the same ingredients wrapped in a soft, warm flour tortilla.
Taco John’s issues statement on Taco Bell lawsuit:
“I’d like to thank our worthy competitors at Taco Bell for reminding everyone that Taco Tuesday is best celebrated at Taco John’s,” said Taco John’s CEO Jim Creel.
“We love celebrating Taco Tuesday with taco lovers everywhere, and we even want to offer a special invitation to fans of Taco Bell to liberate themselves by coming by to see how flavorful and bold tacos can be at Taco John’s all month long.”
As for Taco Bell’s lawsuit, Creel added, “No más, por favor!”
Everything you need to know about Taco Bell’s mission to take back Taco Tuesday can be found below:
- Today, Taco Bell filed a legal petition to liberate the “Taco Tuesday” trademark via the United States Patent and Trademark Office in an effort to deliver it to its rightful owners: the public. Because when tacos win, we all win.
- The “Taco Tuesday” trademark has been owned exclusively by Taco John’s since 1989 and has restricted restaurants from the rights to use the phrase “Taco Tuesday” without potential legal action.
- Taco Bell is not seeking any damages or to own the trademark, simply just the right for restaurants and taco lovers everywhere to freely say and celebrate “Taco Tuesday” however they please, without fear of consequence.
- Those in support of liberating Taco Tuesday can join the cause by voting in favor of freeing the trademark on Change.org/FreeingTacoTuesday.
Image via Taco John’s