Taco Bell today announced it is bringing back a restaurant staple of the 2000s with the relaunch of a new modern version of the brand’s Coin Drop game in the Taco Bell app.
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Available to Taco Bell Rewards members, the fan-favorite fundraiser will run now until August 14, 2023 and a digital “coin” will appear when fans opt to Round Up their total to the nearest dollar in the Taco Bell app while ordering, giving fans a shot at playing the game and a chance to win one of three classic menu items for free.
Here’s how it works: When Rewards Members opt to Round Up in the Taco Bell mobile app and check out, they will receive a digital “coin” and 10 bonus loyalty points added to their Taco Bell Rewards account to go toward their next reward (limit 1 per day). After placing a mobile order and “rounding up,” fans will see an updated Coin Drop banner on the app’s homepage where they can either practice or use their digital “coins” to play the game for real. The objective is to land their virtual “coin” on the lowest pink paddle to attempt to win a free Taco Bell menu item. Prizes include your choice of Cinnamon Twists, a Crunchy Taco, or a Bean Burrito – the same reward choices as the original Coin Drop game.
Rounded up funds will go directly to the Taco Bell Foundation to support the next generation of leaders with scholarships, grants, and educational experiences.
Image via Taco Bell