Gatsby Chocolate Scores $500,000 Deal On Shark Tank

Gatsby Chocolate On Shark Tank
Gatsby Chocolate On Shark Tank

On tonight’s episode of Shark Tank, brothers Doug Bouton and Ryan Bouton make a pitch for their low-calorie chocolate company Gatsby Chocolate.


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Created by Doug Bouton, co-founder of Halo Top Ice Cream, and Ryan Bouton, the first employee of Halo Top Ice Cream, Gatsby Chocolate is determined to rewrite the rules of the chocolate industry, just as its predecessor transformed the world of ice cream.

According to the company, Gatsby Chocolate boasts half the calories of premium chocolate brands like Godiva, Ghirardelli, and Lily’s, with 80-90 percent less sugar, carbs, and fat per serving

Gatsby Chocolate currently offers chocolate bars in four varieties: Fudge Brownie, Sea Salt Extra Dark, Almond Dark and Cookies & Cream.

In The Tank

Doug and Ryan face five hungry sharks in the tank: Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and guest Shark Candance Nelson.

The Ask: $500,000 for 5% of the company.

The Deal: Doug and Ryan accepted an offer from Lori and Mark for $250k plus a $250k loan for a 20% stake, which increases to 30% at $10 million in sales and 40% at $50 million in sales.

A Closer Look

  • Here’s the Gatsby Chocolate website.
  • Gatsby Chocolate is also active on Instagram, Facebook, TikTok and X.
  • Gatsby Chocolate is available at Walmart stores nationwide as well as other retailers.

Image via WDTV