Tums makes its first appearance on the foodie fashion runway with the debut of the new limited-edition Tums Bag in partnership with New York City artist and designer, Nik Bentel.
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The Tums Bag is described as a love letter to those who want to wear their foodie heart on their sleeves, blending the essence of Tums’ ‘Love Food Back’ mantra with modern-day fashion in a way brand fans have never seen before.
The limited-edition bag will be available for purchase beginning Friday, December 8, 2023 on nikolasbentelstudio.com and Amazon for $200 while supplies last. It will also be spotted worn for the first time on the 2023 iHeart Radio Z100 Jingle Ball pre-event red carpet at Madison Square Garden that night.
Drawing inspiration from the Tums Chewy Bites bottle, Nik Bentel tapped into one of the season’s hottest trends to make the Tums Bag: metallics.
The Tums Bag is a sleek chromed-finished, hard case bag lined with a high-quality blue suede interior and features a magnetic closure. A brightly colored metal enamel emblem of the Tums Chewy Bites packaging design is featured on the front and back of the bag. For versatile styling, the bag includes two strap options – a long, chromed leather strap for cross-body wear and a shorter metal chain for shoulder wear – for easy customization. Each purchase on Amazon includes an 8-count bottle of Tums Chewy Bites and 54-count bottle of Tums+ Heartburn + Sleep Support, the latest heartburn relief innovation from the brand to help consumers love their favorite foods and fall asleep faster.
Fresh off the heels of launching the Tums Shop this fall, the bag is the brand’s first dip into premium accessories.
Image via Tums