BurgerFi is set to make waves at the South Beach Wine and Food Festival (SOBEWFF) with the debut of its highly anticipated new Prime Rib Burger. The unveiling will take place at the renowned SOBEWFF Burger Bash, hosted by Rachel Ray on Thursday, February 22, 2024. In conjunction with the festival, BurgerFi will also introduce a special “Prime Day” promotion on February 28, 2024, featuring a $6 Prime Rib Burger with the purchase of a Coca-Cola Freestyle Beverage, available at select locations.
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The Prime Rib Burger features a creamy French onion dip base, premium Angus beef topped with American cheese and grilled onions, and is crowned with Au Jus dipped Prime Rib and a creamy chef-crafted horseradish sauce.
The burger was meticulously developed in the BurgerFi Better Burger Lab, where the culinary team perfected the recipe for competition at the SOBEWFF Burger Bash.
Last year, BurgerFi clinched victory at the festival with its BBQ Rodeo Burger, further solidifying its reputation as a top contender in the gourmet burger arena.
Image via BurgerFi