Cereal brand Wheaties is pushing boundaries in the breakfast aisle with its latest product innovation, new Wheaties Protein, boasting over 20 grams of protein per serving. Set to debut this spring, Wheaties Protein marks a significant advancement in the cereal category, promising to cater to the nutritional needs of everyday athletes.
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Aiming to build upon its longstanding legacy as one of General Mills’ oldest cereal brands, Wheaties has introduced this new offering to provide a new option for individuals looking to start their day on the right foot. While Wheaties has traditionally been associated with celebrating elite athletes on its iconic orange boxes since 1921, the launch of Wheaties Protein underscores the brand’s recognition that protein is essential for individuals across various walks of life, from marathon runners to busy parents.
Wheaties Protein will initially be available at select Walmart stores, with plans for a nationwide rollout across various retailers later this spring. Priced at $8.99 per box, Wheaties Protein aims to provide fans with a convenient and affordable way to incorporate a protein-rich breakfast into their daily routines.
Image via Wheaties