Today, Velveeta, the cheese brand known for its creamy texture, has announced its entry into the ready-to-eat queso market with the debut of new Velveeta Queso in three flavors: Queso Con Salsa, Queso Blanco, and Jalapeno. This marks a significant milestone for the brand, as it ventures into the world of convenient, pre-made queso offerings for the first time.
Advertisment
Story continues below
For decades, Velveeta has been synonymous with queso, with fans annually purchasing a staggering 125 million pounds of Velveeta loaf to craft their beloved cheesy dips. Despite this enduring tradition, a ready-to-eat version has remained elusive—until now. Packaged in resealable jars, the new Velveeta Queso provides a hassle-free way for fans to enjoy their favorite cheese either solo or in intimate gatherings.
Velveeta is also introducing two new flavors to its Shells & Cheese lineup: Pizza and Buffalo. These additions, the first new flavors in twelve years, are inspired by the adventurous spirit of fans who love to experiment with bold tastes. Additionally, recognizing the evolving preferences of consumers, Velveeta is proud to launch its first-ever Gluten-Free Shells & Cheese option, catering to those with dietary restrictions.
Rolling out in stores nationwide starting in May 2024, these innovations promise to elevate mealtime experiences for pleasure seekers who believe that food should be savored.
Image via Velveeta