Lay’s Potato Chips announces ‘Flavor Swap’ winners

Lay’s Potato Chips announces ‘Flavor Swap’ winners
Lay’s Potato Chips announces ‘Flavor Swap’ winners

Lay’s fans will be celebrating today after the company announced the much anticipated “Flavor Swap” winning line-up: Flamin’ Hot, Cheddar & Sour Cream, Honey Barbecue, and Kettle Cooked Sea Salt & Cracked Pepper are here to stay.

“We heard our fans loud and clear and we are keeping the classic flavors around for them to enjoy,” Jeannie Cho, Frito-Lay’s VP of marketing said in a statement.

In the flavor match up, four new Lay’s flavors – Lay’s Fiery Roasted Habanero, Smoked Gouda & Chive, Korean Barbecue, Lay’s Kettle Cooked Olive Oil & Herbs – competed against four American classics – Flamin’ Hot, Cheddar & Sour Cream, Honey Barbecue, and Kettle Cooked Sea Salt & Cracked Pepper – for a spot in the Lay’s permanent potato chip line-up.

The campaign invited fans to vote on their favorite flavor in each of the four “Flavor Swap” match-ups. The contest ran from February 21 through March 8, 2016.

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